Selected work
Products built from uncertain beginnings.
Three cases showing end-to-end product ownership, hands-on building, and the creation of a product and audience from zero.

OpenWeb Forums
Discovery, MVP, beta, public launch, and adoption for a new publisher-owned community product.
- 0→1 product
- Global launch
- Social platform

Rollo
A local-first second brain conceived, designed, and built for four platforms by one product builder.
- Local-first
- Native AI
- Four platforms
150+students mentored
34K+YouTube subscribers
1.6M+channel views
Yem Digital UX Academy
An education product, creator business, and content-led acquisition engine built from zero.
- Product strategy
- Education
- Audience growth